"Clean beauty" isn't a passing trend: it's a lasting revolution transforming the cosmetics industry. But between vague labels and greenwashing, how do you find your way?
What exactly is "clean beauty"?
Clean beauty refers to products formulated without controversial ingredients (parabens, sulfates, silicones, synthetic fragrances) and with particular attention to the traceability of raw materials.
Star natural ingredients
Rosehip oil (dark spots, radiance), natural niacinamide (enlarged pores, even complexion), aloe vera (hydration and soothing), jojoba oil (sebum balance), bakuchiol (plant-based alternative to retinol).
DIY: what's worth it and what isn't
Some homemade treatments work very well: raw honey mask, brown sugar scrub, shea butter balm. On the other hand, avoid pure lemon and baking soda on your face.
How to switch to clean beauty without changing everything at once
The golden rule: replace one product at a time, starting with those that stay on your skin the longest (day cream, foundation, body oil).